A vegan-owned and operated retailer with a focus on ethically-sourced goods from local, independent makers. Our mission is to make the vegan lifestyle easy, attractive and accessible to everyone – while supporting the vegan movement.
Make a purchase. Make a difference.
Supporting the vegan community has always been a part of our DNA: our first donation to a local animal sanctuary was in July 2017, only 4 months after FAIR/SQUARE was founded.
Now, with every purchase you make, you get to decide who we give back to: an animal sanctuary, an animal rights group or a vegan food bank.
In 2020 alone, we’ve donated more than $2,000 CAD in cash and in-kind donations to local animal sanctuaries, Animal Justice and the Toronto Vegetarian Food Bank, a food bank handing out 100% vegan foods to people in need.
We stock our shelves with products that are:
100% vegan and plant-based
Inclusive of dietary restrictions
Fair & ethically sourced
Natural, organic & non-GMO
Locally made by diverse makers
Our promise as a business:
♥ We give back to the vegan community
♥ We support local and like-minded businesses
♥ We take responsibility for our environmental impact
♥ We treat our employees well
How IT started
Hi, my name is Kat. Originally from Germany, I came to Canada in 2016.
I was lucky to pick up my career where I had left off in Europe – working in a marketing department of a company whose products I liked but ultimately had no attachment to. Products that were mass-produced in China and then put in pretty packaging to sell to North American consumers.
I was so grateful to have found a job so quickly but something just didn’t feel right anymore.
I wanted to do better and create something on my own. I had never started a company but I had an ambitious idea: to build a business that sells products made without exploiting humans, our planet or animals and that gives back to the community.
I quit my corporate job, contacted local makers and small businesses, and began building the online store you see today. This is how FAIR/SQUARE was born.
Where we are today
In 2021, FAIR/SQUARE is a real family business. I run this business with the help of my husband and mother-in-law who is my 1st employee and helps fulfil orders. We also have a 3-year old daughter who, let’s be honest, is the real boss around the place.
Running my own business has been very challenging at times but always fulfilling. I am proud that it allows me to be a role model for our daughter and show her what you can achieve with grit and determination (and the loving support of your family).
My husband, daughter and I are vegan ourselves and passionate about vegan food, sustainability, and making a difference in our community and beyond.
In May 2021, we opened our Brick & Mortar retail store in Woodstock, ON.
Get in Touch
I’m always excited to hear from our customers or like-minded organizations.