Our Story

How we got started

When I came to Canada in 2016, I picked up my career where I had left off in Europe: Working in a marketing department for a company whose products I liked but ultimately had no attachment to.

Products that were mass-produced in China and then put in pretty packaging to sell to North American consumers.

I was so grateful to have found a job so quickly but something just didn’t feel right anymore.

The mission

Critical of contributing to this cycle of global capitalism, I started out to build a business that sold products that were made without exploiting humans, our planet or animals and that gives back to the community.

I quit my corporate job, contacted local makers and small businesses in Canada, and began building the online store you see today. This is how FAIR/SQUARE was born.

Our future

Creating this company from scratch has given me the freedom to implement ethical sourcing, sustainability and corporate social responsibility policies from the start. They weren’t just an afterthought, they’re at the core of the business.

It also allows me to be a role model for our daughter and show her what you can achieve with grit and determination (and the loving support of your family).

Looking ahead, we’re hoping to offer you, our customers, even more awesome vegan products made in Canada. We’re full of ideas and can’t wait to bring some of them to life in the near future.

Our Values

Our Donations

Giving back to the vegan community is at the heart of FAIR/SQUARE. Over the last three years we’ve supported many vegan-minded organizations with cash or in-kind donations.

The three causes that we really care about and dedicate our donations to are farm animal sanctuaries, vegan food banks and animal rights organization:

Froghollow Farm Santctuary
Farm Sanctuary between Paris & Woodstock, ON

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Karuna Lane Sanctuary & Farm Stay
Farm sanctuary in Mount Forest, ON

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The Browns' Micro Sanctuary
farm sanctuary outside of Cambridge, on.

Toronto Vegetarian Food Bank
vegan food bank serving people in to

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Animal Justice Toronto
fighting for animals in Canada's courts

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Get in Touch

We’re always excited to hear from our customers or like-minded organizations.

We’ll get back to you as soon as possible.