How we got started
When I came to Canada in 2016, I picked up my career where I had left off in Europe: Working in a marketing department for a company whose products I liked but ultimately had no attachment to.
Products that were mass-produced in China and then put in pretty packaging to sell to North American consumers.
I was so grateful to have found a job so quickly but something just didn’t feel right anymore.
Critical of contributing to this cycle of global capitalism, I started out to build a business that sold products that were made without exploiting humans, our planet or animals and that gives back to the community.
I quit my corporate job, contacted local makers and small businesses in Canada, and began building the online store you see today. This is how FAIR/SQUARE was born.
Creating this company from scratch has given me the freedom to implement ethical sourcing, sustainability and corporate social responsibility policies from the start. They weren’t just an afterthought, they’re at the core of the business.
It also allows me to be a role model for our daughter and show her what you can achieve with grit and determination (and the loving support of your family).
Looking ahead, we’re hoping to offer you, our customers, even more awesome vegan products made in Canada. We’re full of ideas and can’t wait to bring some of them to life in the near future.
FAIR/SQUARE offers a growing selection of hard-to-find vegan products and the ability to buy them from a fair and responsible retailer.
What do we mean by fair? For us, a product can only be truly fair if it doesn’t exploit anyone or anything. This includes not only farmers and workers but also animals and the planet.
Veganism isn’t just a trend or marketing gimmick – it reflects our ethics and desire for a society without cruelty. We also believe that veganism is a way into a greener & more sustainable future.
Our goal is to make vegan shopping as easy as possible. That’s why take great care when sourcing our products to make sure that they 100% vegan and cruelty-free.
There are so many Canadian small businesses that make awesome vegan products and create local employment. Our goal is to unite the best vegan products from Newfoundland to BC all in one store.
We will only list international products if we cannot find an alternative from a Canadian company or if a hard-to-find product has been requested repeatedly.
Giving back to the vegan community is at the heart of FAIR/SQUARE. Over the last three years we’ve supported many vegan-minded organizations with cash or in-kind donations.
The three causes that we really care about and dedicate our donations to are farm animal sanctuaries, vegan food banks and animal rights organization:
Get in Touch
We’re always excited to hear from our customers or like-minded organizations.
We’ll get back to you as soon as possible.