We’re FAIR/SQUARE

A vegan-owned and operated retailer with a focus on ethically-sourced goods from local, independent makers. Our mission is to make the vegan lifestyle easy, attractive and accessible to everyone – while supporting the vegan movement.

Make a purchase. Make a difference.

Supporting the vegan community has always been a part of our DNA: our first donation to a local animal sanctuary was in July 2017, only 4 months after FAIR/SQUARE was founded.

Now, with every purchase you make, you get to decide who we give back to: an animal sanctuary, an animal rights group or a vegan food bank. 

In 2020 alone, we’ve donated more than $2,000 CAD in cash and in-kind donations to local animal sanctuaries, Animal Justice and the Toronto Vegetarian Food Bank, a food bank handing out 100% vegan foods to people in need.

Chocolate Lover | Vegan Gift Basket

Raising the bar

Our products

At FAIR/SQUARE, we’re committed to raising the bar on what it means to be a responsible and conscientious retail store.

We believe in a society where our choices make an impact and we know it matters to you who and what you support with your money. We feel that same responsibility when we decide what products to buy for the store and we are committed to source products responsibly.

We stock our shelves with products that are:

Our promise as a business:

♥ We give back to the vegan community

♥ We support local and like-minded businesses

♥ We take responsibility for our environmental impact

♥ We treat our employees well

Our story

How IT started

Hi, my name is Kat. Originally from Germany, I came to Canada in 2016.

I was lucky to pick up my career where I had left off in Europe – working in a marketing department of a company whose products I liked but ultimately had no attachment to. Products that were mass-produced in China and then put in pretty packaging to sell to North American consumers.

I was so grateful to have found a job so quickly but something just didn’t feel right anymore.

I wanted to do better and create something on my own. I had never started a company but I had an ambitious idea: to build a business that sells products made without exploiting humans, our planet or animals and that gives back to the community.

I quit my corporate job, contacted local makers and small businesses, and began building the online store you see today. This is how FAIR/SQUARE was born.

Katharina Otulak - Owner FAIR/SQUARE
Katharina Otulak - Owner FAIR/SQUARE

Where we are today

In 2021, FAIR/SQUARE is a real family business. I run this business with the help of my husband and mother-in-law who is my 1st employee and helps fulfil orders. We also have a 3-year old daughter who, let’s be honest, is the real boss around the place. 

Running my own business has been very challenging at times but always fulfilling. I am proud that it allows me to be a role model for our daughter and show her what you can achieve with grit and determination (and the loving support of your family).

My husband, daughter and I are vegan ourselves and passionate about vegan food, sustainability, and making a difference in our community and beyond.

In May 2021, we opened our Brick & Mortar retail store in Woodstock, ON. 

Get in Touch

I’m always excited to hear from our customers or like-minded organizations.