Our values


At FAIR/SQUARE, we believe that business is about more than just making money. Our mission is to run a business that sells responsibly made products and to show that our choices matter and can make a difference.

For some, the term “fair” might seem vague. For us, it encompasses everything that we believe in. A product can only be truly “fair” if it doesn’t exploit anyone or anything. This includes not only farmers and workers (as in fairtrade) but also our animal friends and the planet. No one should have to suffer for humans to create a good product. Nature and modern technology provide everything we need.

We also believe in leading by example. That’s why we bank with a credit union, run our webshop with a green hosting company, use only recycled shipping materials and offset our carbon emissions. We also donate 1% of our annual revenues to Canadian animal sanctuaries and animal rights organizations.


Veganism isn’t just a trend or marketing gimmick – it reflects our ethics and desire for a society without cruelty.

The use of animal-based ingredients is pervasive in today’s consumer market. It is not just the obvious steak, milk and cheese on restaurant’s menus but the many many components derived from what once was a living sentient being. We believe, that if people learned about these additives and how they came to be, a lot more people would opt for plant-based and vegan products.

We also see veganism as an important contributor to a greener and more sustainable future. 

By making vegan and cruelty-free products more accessible, we can help people to transition to a more responsible and sustainable lifestyle. Our goal is to make vegan shopping as easy as possible. That’s why take great care when sourcing our products to make sure that they 100% vegan. We read the labels, so you don’t have to and can just choose from all the amazing products on our site.


There’s no doubt about it, Canada sure is a great country. But that’s not actually the reason why we focus on products made in Canada.

As great as it is that our world is so connected these days and that we can get products from all over the world, it also creates a lot of problems. 

Production standards in other countries are not always what we would call ethical or sustainable. Neither is the amount of carbon emissions created to ship or fly all these products to Canada.

On top of that, there are a ton of great Canadian businesses with fair and ethical business practices that make awesome products. A lot of them also give back to local communities, the environment or whatever other things they care about. We love that and that’s why we want to support them and work with them.

What do we do?


We give back

At FAIR/SQUARE, we have given back 1% of our revenues from day one. First as a member of 1% For The Planet, and now on our own.

While we loved being a member of the powerful 1% For The Planet network, it limited our support to their network of registered organizations. And all the small local animal sanctuaries and animal rights organizations that we love to support are not (yet) a part of their network.

We now donate 1% of our annual revenues directly to the organizations we care about. These include local sanctuaries such as Cedar Row, Karuna Lane and Frog Hollow and animal rights organizations such as Animal Justice.

We ship responsibly

We work exclusively with Canadian companies, only sell in Canada and only use recycled shipping materials, so overall our CO2 emissions are pretty low. But we want to do more!

That’s why we joined Carbonfund.org to offset our shipping-based CO2 emissions. Carbonfund.org supports third-party validated renewable energy, energy efficiency and reforestation projects that reduce carbon dioxide emissions and the threat of climate change.

Carbonfund.org partner | carbon neutral shipping with FAIR/SQUARE
Green website hosting with GreenGeeks


We host FAIR/SQUARE with GreenGeeks, the world’s #1 green energy web hosting provider. Many of us are not aware of it, but by 2020, the web hosting industry is set to surpass the airline industry in environmental pollution!

That’s why we decided to go with GreenGeeks. They work with environmental foundations to purchase wind energy credits to put back into the grid three times (3X) the amount of energy they consume.


We’re always excited to hear from our customers or like-minded organizations. Please send us a message and we’ll get back to you as soon as possible.