To make this gut-friendly probiotic soda we mix cold-pressed juice from perfectly imperfect oranges and clementines with northern plant hydrosols: infused water that is normally rejected in the making of essential oils. That’s right, this isn’t just an all-vegan blend of uniquely good stuff, it’s a solution to food waste.
LOOP Mission is a circular economy project that aims to reduce food waste by repurposing the outcasts of the food industry. In a nutshell, we save fruits and veggies that are rejected because they don’t have the proper shape, size or a shelf life that is not long enough to survive the cycle of distribution. We transform them into awesome cold pressed juices.
But we’re not a juice company, we’re here to reduce food waste. So we now have beers made with day old bread, a gin made with potato cuttings from a potato chips company and soaps made with rejected cooking oil… And that’s only the beginning! There are so many projects on the way, all saving more produce.