Mom & Baby Care

FAIR/SQUARE offers a small but growing selection of natural vegan care products for new moms and babies. You can find nursing balms, stretch oils, wipes, diaper creams and other must haves in this category. All products are not only vegan and cruelty-free but also made in Canada.

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Matter company

Matter Company is a holistic herbal skincare company from Toronto. Their formulas are cooked in small batches for 24 hours to extract the herbs’ beneficial properties at the founder’s studio in Toronto’s West End. All of their products are made from organic and natural ingredients. Their formulas are GMO-free and paraben-free. They’re also never tested on animals and many of their products are vegan.

Matter Company cooks their products in small batches for 24 hours to extract the herb’s beneficial properties.


ATTITUDE makes skin care products with all natural ingredients that are just as effective as synthetic options. All their products are worry-free – 100% safe for your family and the planet. Moreover, ATTITUDE’s products are certified vegan and they’re a proud member of PETA’s Beauty Without Bunnies program. Lastly, their products are made using 100% renewable energy and their bottles are made with recycled HDPE #2 plastic, the easiest plastic to recycle!

Aleva Naturals

Aleva Naturals range of maternity and baby skincare products was developed by a Naturopath, Herbalist, and Pharmacist. This unique product range uses only pure, natural and safe ingredients that deliver therapeutic results. All Aleva Naturals products contain 0% toxins and harsh chemicals. They’re also pH balanced to be gentle on baby’s eyes and mild on the most sensitive skin. Moreover, all of Aleva Naturals products are also all certified vegan and cruelty-free.

Boo Bamboo

Boo Bamboo is a Canadian brand that offers a variety of products that all contain 100% organic bamboo extract. They’re designed to deliver results better than the current beauty brands that use synthetic chemicals, and petroleum-based ingredients. Organic bamboo extract offers the highest concentration of silica in the plant kingdom, helping you to maintain healthy-looking hair and skin. Bamboo is also a very fast-growing and sustainable plant and grows without the need of chemical fertilizers.