About SmartSweets

Tara, the founder of SmartSweets, started SmartSweets after her love affair with candy turned into an unhealthy relationship with food. She experienced the negative effects sugar has on our health. After spending months recipe testing in her kitchen with a gummy bear mold from Amazon, she innovated the first candy you can feel good about. At SmartSweets, they’re tackling one of the largest and most concerning problems hidden in our everyday foods- Sugar.

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