FLYING THE COOP
When I emigrated to Canada in 2016 with my husband, I picked up my career where I had left off in Europe: Working in a marketing department for a company whose products I liked but ultimately had no real attachment to. Products that were mass-produced in China and then put in a pretty packaging to sell to European or North American customers. I was putting lipstick on a pig, and to be honest, I wasn’t very comfortable doing it anymore.
While I was grateful to have found an engaging and challenging job immediately, I was starting to see the way our ‘global economy’ runs more and more critically. At the same time, an idea was brewing in my mind that would see me building my own business. A business that sold products I believe in. Products that were made without exploiting humans, our planet or animals.
I finally wanted to feel good about the way I earned a living. It was time for me to fly the coop.
GETTING MY DUCKS IN A ROW
I started researching products I would want to sell and something dawned on me. If I truly wanted to sell products that don’t harm people, the environment, or animals, all of the products would ultimately have to be a) vegan & cruelty-free, b) made somewhat locally and c) made fair.
From this point forward, I decided to really get my ducks in a row and get FAIR/SQUARE moving. I quit my corporate job, contacted local makers and small businesses in Canada, and began building the website and online store you see today. With no external investors and just our small savings, I have stocked it with products that I wholeheartedly believe in and love to use myself.
Today, I’m proud to have not only survived my first year in business but managed to continuously grow it bit by bit. My husband has been incredibly supportive and comes with me to every single vegan event I sign us up for.
BETTING ON THE RIGHT HORSE
Being self-employed gives me the freedom to do what I believe in on my own time. It allows me to be at home to raise our newborn daughter and it allows me to support local farm animal sanctuaries with our profits – two things that are incredibly important to me.
Looking ahead, we’re hoping to grow further and offer you, our customers, even more awesome vegan products made in Canada. We’re full of ideas and can’t wait to bring some of them to life in the near future.
When you support FAIR/SQUARE, you’re supporting not just our little family but numerous other small businesses. Plus, you’re sticking it to the meat-based pecking order that we all know is in decline.